Labour and Reform in battle for Runcorn by-election seat - but disillusionment could be eventual winner

26 April 2025, 21:04 | Updated: 27 April 2025, 12:57

On the banks of the Mersey, Runcorn and Helsby is a more complicated political picture than the apparent Labour heartland that first presents itself.

Yes, there are industrial and manufacturing areas - an old town that's fallen victim to out-of-town shopping, and an out-of-town shopping centre that's fallen victim to Amazon.

But there are also more middle-class new town developments, as well as Tory-facing rural swathes.

One thing this area does mirror with many across the country, though, is a fed-up electorate with little confidence that politics can work for them.

In the Space Cafe in Runcorn Old Town, its director Marie Moss says many in the region remember a time when a sense of community was more acute.

"People were very proud of their town… and that's why people get upset and emotional as they remember that," she says.

It's this feeling of disenfranchisement and nostalgia-tinged yearning for the past that Reform UK is trading off in its targeting of traditional Labour voters here.

Party leader Nigel Farage features heavily on leaflets in these parts, alongside spikey messaging around migration, law and order, and Labour's record in government so far.

Taxi driver Mike Holland hears frequent worries about that record from those riding in the back of his cab.

A Labour voter for decades, he says locals were "made up" at last year's election result but have been "astonished" since then, with benefit changes a common topic of concern.

"Getting a taxi is two things, it's either a luxury or a necessity... the necessity people are the disabled people… and a lot of the old dears are so stressed and worried about their disability allowance and whether they are going to get it or not get it," he says.

But will that mean straight switchers to Reform UK?

Mike says he agrees with some of what the party is offering but thinks a lot of people are put off by Mr Farage.

He's now looking at the Liberal Democrats and Greens, both of whom have put up local politicians as candidates.

Or, Mike says, he may just not vote at all.

It's in places like Runcorn town that some of the political contradictions within Reform UK reveal themselves more clearly.

Many here say they were brought up being told to never vote Tory.

And yet, Reform, chasing their support, has chosen a former Conservative councillor as its candidate.

It's no surprise Labour has been trialling attack lines in this campaign, painting Mr Farage's party as "failed Tories".

As a response to this, look no further than Reform's recent nod to the left on industrialisation and public ownership.